Conflicting interests, economic recession and individual helplessness in changing the world often lead to "business as usual". Since business practices have to change and change dramatically if we want to survive as a civilisation, we all have to inspire, support and drive that change.
Only first-hand experience can change our habits. Playful tools, often based on universal games and products, attract people's attention. Such attention can be used to communicate something positive, something worth listening to.